Ep. 2: Technology Not Searching for a Problem

Shely Aronov on Scaling Deep Tech with InnerPlant
Shely Aronov, CEO of InnerPlant, is a visionary leader in agricultural technology. While many startups focus on niche, high-value crops, Shely took a different path—transforming large-scale commodity crops like soybeans and corn into living sensors.
In this episode, Bee Partners' General Partner Kira Noodleman dives into Shely's journey, uncovering how she strategically partnered with industry giants like John Deere and optimized for scale and profitability. From navigating the challenges of deep tech to focusing on solving real-world problems, Shely shares invaluable lessons for founders building the next generation of impactful technologies.
If you're intrigued by the intersection of agriculture and technology, and want to learn about building scalable, high-margin businesses, this episode is a must-listen.

Resources:

• Learn more about InnerPlant: https://innerplant.com
• Find Shely on LinkedIn: https://www.linkedin.com/in/shely-aronov
• Find Kira on LinkedIn: https://www.linkedin.com/in/kiranoodleman
• Follow Pathfinders on X (formerly Twitter): https://x.com/BeePartners
• Follow Bee Partners on LinkedIn: https://www.linkedin.com/company/beepartnersvc
• Learn more about Bee Partners: https://www.beepartners.vc